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Farmer with laptop and cattle – Active Tag software

Our on-farm

ecosystem

We offer a complete livestock management ecosystem, with leading product brands that are tried, tested and trusted by producers around the world.

You know experience matters. And the range of brands we’ve brought together under the Datamars Livestock name represent decades of real-world on-farm experience.

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  • The first name in livestock performance, Tru-Test has been bringing rugged, innovative measurement systems to farms for decades. Our smart farming solutions are all engineered for  ease of use and increased on-farm productivity.

    • Smarter insights
    • Livestock identification
    • Measuring performance
    • Reviewing performance
    • Water management
  • Keeping track of your animals is simple with Z Tags. Our trusted range of identification tags and innovative applicators make tagging livestock easy, safe and compliant. From visual tags to the latest radio frequency identification systems, our products are renowned for their durability, readability and retention.

    • Livestock identification
  • Designed to meet the growing needs of smaller livestock producers, Patriot electric fence products offer reliability and value. Well respected by our agricultural customers across the USA,  farmers choose Patriot for our efficiency, ease and effectiveness.

    • Livestock containment
    • Pasture management
  • Built by farmers for farmers, Speedrite is a global leader in electric fence products. We have a well-earned reputation for quality, reliability and performance. Focused on effective performance, we build high quality equipment for farmers serious about getting the job done.

    • Livestock containment
    • Pasture management
  • Accuracy, quality and ease of use are hallmarks of NJ Phillips products, including our range of injectors, topical and oral applicators. We’ve worked closely with farmers and major animal health companies for many years, developing new application systems and custom solutions for their on-farm needs.

    • Animal well-being