At its core, activity monitoring tracks the movement, behavior, and activity patterns of your herd, giving you actionable insights that make managing reproduction, health, and daily operations easier and more precise.
With Tru-Test Active Tag, activity monitoring goes beyond basic tracking. Our system gives farmers around-the-clock visibility into herd behavior, helping you detect heat, identify health issues early, and make smarter management decisions - all from your phone or computer.
Early and accurate heat detection means you can breed at the optimal time, improving conception rates and herd productivity.
Activity patterns often reveal health issues before they become serious. Active Tag alerts you early, letting you act fast.
Less manual monitoring means your team can focus on high-value tasks, cutting labor costs and improving efficiency.
Active Tag integrates seamlessly into the full Datamars ecosystem, setting your operation up for continued innovation and growth.
Active Tag gives you the technology to make data-driven decisions with confidence - helping you build a sustainable, profitable future.
Tru-Test Active Tag
From heat detection to health alerts and calving insights, you can focus on the right cows at the right time.
Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.
Skip the manual heat checks. By continually tracking cow behavior, you’ll know exactly when cows are in heat without the added time and labor.
Detect subtle changes in rumination, mobility, or activity to stay ahead of herd health, keeping your cows healthy, productive, and in the herd longer.
Our advanced reports and customizable settings give you a complete view of herd fertility. Detect anestrous, irregular heats, and pregnancy loss early to refine breeding plans and maximize reproductive performance.
Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.
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Don't take our word for it - hear how Active Tag has transformed herds worldwide.
Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.
Active Tag monitors your herd 24/7, turning behavior data into daily action.
Earn Up to $300 Back on Select Energizers + 10% Rebate on Accessories
Built for reliability and control across any operation, Speedrite delivers the power you need to protect your livestock and property. Offer valid on purchases made between November 15th -December 31st 2025.
Receive up to $350 when you bundle select Tru-Test Indicators and Load Bars + $200 extra when you add a Stick Reader.
Track weight gains and manage performance data with confidence every time you weigh. Offer valid on purchases made between November 15th - December 31st 2025.
Earn up to $350 back on select Tru-Test weighing indicators and load bars.
Capture accurate, consistent data to improve herd performance, make timely management decisions, and maximize productivity. Offer valid on purchases made between November 15th - December 31st 2025.
Get $25 back for every 10 bags of Herdsman tags purchased.
Built to last with unmatched toughness and readability, every Herdsman Tag is backed by our Lifetime Guarantee for the life of the animal. Offer valid on purchases made between November 15th - December 31st 2025.
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