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  1. Our brands

    We offer a complete livestock management ecosystem, with leading product brands that are tried, tested and trusted by producers around the world. You know experience matters. And the range of brands we’ve brought together under the Datamars Livestock name …
  2. Your complete data management solution starts with her ear tag

    Everything related to technology is easier today than it was a couple decades ago. Think about your mobile phone, your flatscreen television, your computer. Even the most basic process of ordering groceries is much simpler today than it was just a short …
  3. DairyVoice Podcast with Datamars Livestock's Tara Bohnert

    In this episode of DairyVoice, host Mike Opperman speaks with Tara Bohnert, Smart Farming Dairy Specialist for Datamars Livestock. They discuss new technologies and some of the data they can collect. The big question … how can producers collect all this …
  4. Cattle Tags 101: Choosing the Right Identification

    Accurate identification is an essential first step to individual animal management on any cattle operation. The ability to identify individual animals helps you understand individual performance and target your management practices for health and …
  5. Dairy 4.0: Why you should invest in automated technology

    Automation isn’t just a trend; it’s a strategic move that can redefine the future of your dairy. Here’s why investing in automation is a necessity for forward-thinking dairies. Benefits of adopting automated technology   Automated technology takes a lot …
  6. Technology for better cattle health and herd profitability

    Everything relating to technology in our daily lives has advanced over the past decade, and that’s certainly the case for dairy farmers. Tara Bohnart, smart farming dairy specialist with Datamars Livestock, talks with Feedstuffs from the World Dairy Show …
  7. Datamars Livestock Login

    Datamars Livestock cloud software delivers timely, easy-to-understand intelligence straight to your fingertips, allowing you to make better business decisions. Datamars Livestock works seamlessly with the Datamars Pro app. Login here for:   Active Tag & …
  8. How to Ensure Livestock Health: Best Practice

    Maintaining livestock health is critical for every successful operation. Animals perform at their best when herd health is a priority. From birth to market, it is important to have animal health protocols for each stage of production. Regimes for …
  9. Why tracking livestock weight matters

    How often are you monitoring stock weights? If it’s not every 4–6 weeks, you might be missing valuable insights that could help your animals’ welfare and improve your bottom line.  From early disease detection and prevention to feed efficiency, …
  10. Better Decisions Through Connected Data

    Dairy farms face a growing mountain of data. While tools exist to distill it into useful insights, the challenge continues to expand alongside producers’ ability to manage it.  More data is collected on a dairy farm each day than on any other farming …
  11. Electric fencing helps wildlife and ranchers coexist in Montana

    In Montana’s Blackfoot Valley — a 1.5-million-acre watershed of rugged ranchland and wild country — ranchers live and work alongside grizzly bears, timber wolves, black bears and elk. This unique wildlife is part of what draws recreational visitors to the …
  12. Get a demo

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    Unlock your herd’s
    full potential

    Want to see how Active Tag could transform your farm? Fill in your details and our team will be in touch to walk you through the system, answer questions, and share ROI insights.

    The ecosystem
    for tomorrow’s dairy

    The future of the farm is connected. With the full Datamars ecosystem, every product works together, delivering smarter insights, simpler workflows and stronger results for generations to come.

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    Farmer with active tag device

    Shaping the future
    of farming, together

    Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.

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  13. What is activity monitoring?

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    What is activity
    monitoring?

    At its core, activity monitoring tracks the movement, behavior, and activity patterns of your herd, giving you actionable insights that make managing reproduction, health, and daily operations easier and more precise.

    Key benefits for your farm

    Boost reproduction results

    Early and accurate heat detection means you can breed at the optimal time, improving conception rates and herd productivity.

    Protect herd health

    Activity patterns often reveal health issues before they
become serious. Active Tag alerts you early, letting you 
act fast.

    Save time and labor

    Less manual monitoring means your team can focus on high-value tasks, cutting labor costs and improving efficiency.

    Future-proof your farm

    Active Tag integrates seamlessly into the full Datamars ecosystem, setting your operation up for continued innovation and growth.

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    Tru-Test Dairy Drafter

    Dairy farming is changing

    Active Tag gives you the technology to make data-driven decisions with confidence - helping you build a sustainable, profitable future.

    Come on the journey with us

    Our Full Ecosystem Get a demo

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  14. From activity to action.

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    Tru-Test Active Tag

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    Your free dairy monitoring guide

    Labor is tight. Heats are easy to miss. Fresh cows need constant attention. Every day is a balance between finding problems and getting work done. Learn how activity monitoring is helping dairies manage differently.

    • Learn how leading dairies are managing differently
    • Get actionable steps you can use today
    • Access and download the PDF

    Cow behavior working for you

    Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.

    Cows in a barn

    Three steps to smarter herd monitoring

    Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.

    1963

    The year Tru-Test began serving dairy farmers

    40

    Number of countries where Active Tag is used on farm

    100+

    Number of countries where Datamars solutions are trusted on farm

    5

    Research & Development Innovation Hubs

    The ecosystem for tomorrow’s dairy

    The future of the farm is connected. With the full Datamars ecosystem, every product works together, delivering smarter insights, simpler workflows and stronger results for generations to come.

     

    Image
    Tru-Test Dairy Drafter

    Shaping the future
    of farming, together

    Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.

    Unlock Your Herd’s
    Full Potential

    See active tag on farm Get a demo

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    Get your free dairy monitoring guide below. Or select from these options.

    How Active Tag Works  Get a Demo

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