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  1. Your complete data management solution starts with her ear tag

    … than nothing—it didn’t really paint the full picture of cow health and activity.   Now, with Datamars Livestock … tucked neatly in an ear tag. All the features to monitor cow activity and indicate health events are there. That same … to  locate cows.   “We really like working with the tags,” says Joe Sattler, herd manager at J & J Pickart  Dairy …
  2. Cattle Tags 101: Choosing the Right Identification

    … and return on investment. Understanding Cattle Tags Ear tags are an easy and cost-effective option for individual cattle identification. Tags can be applied at birth and can help track the animal … Cattle Tags 101: Choosing the Right Identification …
  3. Health before it becomes a problem: Spot illness early with activity monitoring

    … rest, and mobility, farmers gain a 24/7 window into cow wellbeing, transforming early signs of illness into … reduce milk yield, increase veterinary costs, and shorten cow longevity. A single case of milk fever is estimated to … US $246 while ketosis can average nearly US $180 per cow, and a displaced abomasum may exceed US $600 in …
  4. Unseen but Costly: The Hidden Economic Toll of BLV in U.S. Dairy Herds

    … herds produce approximately 480 lbs less milk per cow annually compared to BLV-negative herds 2 . Cows with … is a loss of 540 lbs in rolling herd average milk per cow 4 . Reproductive Impacts Cows with high BLV proviral load … days , with each day open costing approximately $3.00 per cow , leading to $144/year in added costs per animal 5 . …
  5. Detecting heat early: The role of activity monitoring in improving reproduction rates

    … In the US, a single missed heat can cost between $2–5 per cow per day beyond 90 days open1. That means one missed cycle … detection Activity monitoring provides a 24/7 lens into cow behavior, recording movement patterns and activity levels … clear: •    Accurate detection: Algorithms compare each cow’s behavior to her own patterns and to the herd, …
  6. Dairy 4.0: Why you should invest in automated technology

    … efficiency and productivity, ensuring consistency in cow management, enhancing animal welfare, reducing cost, and … on other critical areas.  Ensuring consistency in cow management Consistency in cow management results in happier cows and higher milk …
  7. From activity to action

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    Tru-Test Active Tag

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    Insights Today. 
    Progress Tomorrow.

    From heat detection to health alerts and calving insights, you can focus on the right cows at the right time.

    Cow behavior working for you

    Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.

    Cows in a barn

    Three steps to smarter herd monitoring

    Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.

    1963

    The year Tru-Test began serving dairy farmers

    40

    Number of countries where Active Tag is used on farm

    100+

    Number of countries where Datamars solutions are trusted on farm

    5

    Research & Development Innovation Hubs

    The ecosystem for tomorrow’s dairy

    The future of the farm is connected. With the full Datamars ecosystem, every product works together, delivering smarter insights, simpler workflows and stronger results for generations to come.

     

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    Tru-Test Dairy Drafter

    Shaping the future
    of farming, together

    Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.

    Unlock Your Herd’s
    Full Potential

    See active tag on farm Get a demo

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    Active Tag monitors your herd 24/7, turning behavior data into daily action.

    How Active Tag Works  Get a Demo

  8. Datamars Livestock Login

    Datamars Livestock cloud software delivers timely, easy-to-understand intelligence straight to your fingertips, allowing you to make better business decisions. Login here for:   Active Tag   Autonomous Weighing (WOW)   Fence Monitoring   Weigh Scales & …
  9. Why tracking livestock weight matters

    … tools, it doesn’t have to be.   Using technology like EID tags and automated data collection tools can help simplify … decision-making across the board. With the help of EID tags, you can easily follow these simple practices to get the …
  10. Better Decisions Through Connected Data

    Dairy farms face a growing mountain of data. While tools exist to distill it into useful insights, the challenge continues to expand alongside producers’ ability to manage it.  More data is collected on a dairy farm each day than on any other farming …
  11. Leading conversations at World Dairy Expo 2025

    At World Dairy Expo 2025, Datamars Livestock brought together farmers, partners, and experts to explore how connected data is transforming the future of dairy. Innovation and collaboration were front and center at World Dairy Expo 2025, one of the most …
  12. Get a demo

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    Unlock your herd’s
    full potential

    Want to see how Active Tag could transform your farm? Fill in your details and our team will be in touch to walk you through the system, answer questions, and share ROI insights.

    The ecosystem
    for tomorrow’s dairy

    The future of the farm is connected. With the full Datamars ecosystem, every product works together, delivering smarter insights, simpler workflows and stronger results for generations to come.

    Image
    Farmer with active tag device

    Shaping the future
    of farming, together

    Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.

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