Insights Today.
Progress Tomorrow.
From heat detection to health alerts and calving insights, you can focus on the right cows at the right time.
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Your complete data management solution starts with her ear tag
… with other data systems is tucked neatly in an ear tag. All the features to monitor cow activity and … to locate cows. “We really like working with the tags,” says Joe Sattler, herd manager at J & J Pickart Dairy in Malone, Wisconsin. They have Active Tags on nearly every lactating cow in their 700-cow herd. …Cattle Tags 101: Choosing the Right Identification
… and return on investment. Understanding Cattle Tags Ear tags are an easy and cost-effective option for individual … Cattle Tags 101: Choosing the Right Identification …From activity to action
Text placementCenteredTru-Test Active Tag
Insights Today.
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Cow behavior working for you
Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.
Detect heat with confidence
Skip the manual heat checks. By continually tracking cow behavior, you’ll know exactly when cows are in heat without the added time and labor.
Health alerts before problems cost you
Detect subtle changes in rumination, mobility, or activity to stay ahead of herd health, keeping your cows healthy, productive, and in the herd longer.
Smarter reproduction insights, every cycle
Our advanced reports and customizable settings give you a complete view of herd fertility. Detect anestrous, irregular heats, and pregnancy loss early to refine breeding plans and maximize reproductive performance.
Three steps to smarter herd monitoring
Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.
1963
The year Tru-Test began serving dairy farmers40
Number of countries where Active Tag is used on farm100+
Number of countries where Datamars solutions are trusted on farm5
Research & Development Innovation HubsHear from our farmers
Don't take our word for it - hear how Active Tag has transformed herds worldwide.
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Shaping the futureof farming, togetherDatamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.
Unlock Your Herd’s
Full PotentialActive Tag monitors your herd 24/7, turning behavior data into daily action.
Reproductive insights through activity monitoring: Turning data into breeding confidence
Reproduction is one of the most powerful drivers of farm profitability—and one of the most complex to manage. From heat detection to breeding, pregnancy confirmation, and re-breeding decisions, every stage in the reproductive cycle impacts your herd’s …Datamars Livestock Login
Datamars Livestock cloud software delivers timely, easy-to-understand intelligence straight to your fingertips, allowing you to make better business decisions. Login here for: Active Tag Autonomous Weighing (WOW) Fence Monitoring Login here …Why tracking livestock weight matters
… tools, it doesn’t have to be. Using technology like EID tags and automated data collection tools can help simplify … decision-making across the board. With the help of EID tags, you can easily follow these simple practices to get the …Leading conversations at World Dairy Expo 2025
At World Dairy Expo 2025, Datamars Livestock brought together farmers, partners, and experts to explore how connected data is transforming the future of dairy. Innovation and collaboration were front and center at World Dairy Expo 2025, one of the most …Livestock identification
… of individual animals with our range of identification tags and tissue tags. …Get a demo
Text placementCenteredUnlock your herd’s
full potentialWant to see how Active Tag could transform your farm? Fill in your details and our team will be in touch to walk you through the system, answer questions, and share ROI insights.
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Shaping the futureof farming, togetherDatamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.
Come on the journey with us
