Insights Today.
Progress Tomorrow.
From heat detection to health alerts and calving insights, you can focus on the right cows at the right time.
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… Everything related to technology is easier today than it was a couple decades ago. Think about your mobile phone, your flatscreen television, your computer. … time. “With the Datamars Livestock system, you know 24-7 what she’s doing. It takes a lot of the questions out of what …Your instinct, our intel
… By combining your skills and experience with our meticulous algorithm, … collaborate with you to make a measurable difference that is tailored to your operation. … Your instinct, … Your instinct, our intel …Cattle Tags 101: Choosing the Right Identification
… Accurate identification is an essential first step to individual animal management on … helps you understand individual performance and target your management practices for health and nutrition. Managing … herd health by giving you a clear picture of how your herd is responding to current health protocols and management …Dairy 4.0: Why you should invest in automated technology
… it’s a strategic move that can redefine the future of your dairy. Here’s why investing in automation is a necessity for forward-thinking dairies. Benefits of … Improving efficiency and productivity Dairy is inherently labor-intensive and most daily tasks require …Why tracking livestock weight matters
… you might be missing valuable insights that could help your animals’ welfare and improve your bottom line. From … Precise weight measurements paint a clear picture of what the animal needs. This enables better resource … conversion, and breeding readiness. Monitoring weights is key for profitability, animal welfare, and achieving your …Learn
… Boost your …Reproductive insights through activity monitoring: Turning data into breeding confidence
… Reproduction is one of the most powerful drivers of farm profitability—and … decisions, every stage in the reproductive cycle impacts your herd’s productivity and lifetime performance. Activity … into action The value of activity monitoring lies in what it empowers you to do. Active Tag doesn’t just capture …Our Story
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Text placementCenteredTru-Test Active Tag
Insights Today.
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Cow behavior working for you
Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.
Detect heat with confidence
Skip the manual heat checks. By continually tracking cow behavior, you’ll know exactly when cows are in heat without the added time and labor.
Health alerts before problems cost you
Detect subtle changes in rumination, mobility, or activity to stay ahead of herd health, keeping your cows healthy, productive, and in the herd longer.
Smarter reproduction insights, every cycle
Our advanced reports and customizable settings give you a complete view of herd fertility. Detect anestrous, irregular heats, and pregnancy loss early to refine breeding plans and maximize reproductive performance.
Three steps to smarter herd monitoring
Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.
1963
The year Tru-Test began serving dairy farmers40
Number of countries where Active Tag is used on farm100+
Number of countries where Datamars solutions are trusted on farm5
Research & Development Innovation HubsHear from our farmers
Don't take our word for it - hear how Active Tag has transformed herds worldwide.
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Shaping the futureof farming, togetherDatamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.
Unlock Your Herd’s
Full PotentialActive Tag monitors your herd 24/7, turning behavior data into daily action.
DairyVoice Podcast with Datamars Livestock's Tara Bohnert
… decisions? Tara talks about upcoming technology that she is excited about and what dairy farmers need to do before stepping in to this new … podcast through DairyVoice at DairyVoice.com or through your favorite podcast provider. …
