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  1. Cookie Policy

    … to send you targeted advertising and services in line with your preferences. Consent can be expressed by clicking "Allow … this site, and the necessary information on how to manage your preferences regarding them. For more information about … clicking on this link . Remember that you can also manage your cookie preferences through your browser. If you do not …
  2. Your instinct, our intel

    … By combining your skills and experience with our meticulous algorithm, … you to make a measurable difference that is tailored to your operation. … Your instinct, … Your instinct, our intel …
  3. Cattle Tags 101: Choosing the Right Identification

    … helps you understand individual performance and target your management practices for health and nutrition. Managing your herd at an individual level also helps you better … on animal management. Reliable record-keeping also ensures your operation remains compliant with regional regulations.  …
  4. Dairy 4.0: Why you should invest in automated technology

    … it’s a strategic move that can redefine the future of your dairy. Here’s why investing in automation is a necessity … to more efficient and productive operations, reducing your staff requirements and focusing your skilled employees on other critical areas.  Ensuring …
  5. Why tracking livestock weight matters

    … you might be missing valuable insights that could help your animals’ welfare and improve your bottom line.  From early disease detection and … analysis. These tools give you reliable data that backs your instincts, simplifies your record-keeping, supports …
  6. Learn

    … Boost your
  7. Reproductive insights through activity monitoring: Turning data into breeding confidence

    … decisions, every stage in the reproductive cycle impacts your herd’s productivity and lifetime performance. Activity … Reproduction Reports put the entire breeding cycle at your fingertips—from calving through voluntary waiting … •    Personalize the voluntary waiting period to match your management goals and ensure cows are in optimal …
  8. Privacy Policy

    … offered by the Data Controller (for example: manage your farm directly in the reserved area, upload documentation … of personal data worthy of particular protection; express your opinion on an automated individual decision or request …
  9. How to Ensure Livestock Health: Best Practice

    … pressure, and local welfare standards. Always consult your local veterinarian and professional consultants when designing your vaccination schedule.  Creating and maintaining proper … reliable tools in each stage of production to ensure your animals are well cared for and your operation remains …
  10. Datamars Livestock Login

    … timely, easy-to-understand intelligence straight to your fingertips, allowing you to make better business …
  11. From activity to action

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    Tru-Test Active Tag

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    Insights Today. 
    Progress Tomorrow.

    From heat detection to health alerts and calving insights, you can focus on the right cows at the right time.

    Cow behavior working for you

    Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.

    Cows in a barn

    Three steps to smarter herd monitoring

    Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.

    1963

    The year Tru-Test began serving dairy farmers

    40

    Number of countries where Active Tag is used on farm

    100+

    Number of countries where Datamars solutions are trusted on farm

    5

    Research & Development Innovation Hubs

    The ecosystem for tomorrow’s dairy

    The future of the farm is connected. With the full Datamars ecosystem, every product works together, delivering smarter insights, simpler workflows and stronger results for generations to come.

     

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    Tru-Test Dairy Drafter

    Shaping the future
    of farming, together

    Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.

    Unlock Your Herd’s
    Full Potential

    See active tag on farm Get a demo

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    Active Tag monitors your herd 24/7, turning behavior data into daily action.

    How Active Tag Works  Get a Demo

  12. Our Story

    … and more sustainably is what drives us.  We are your partner assisting you with the essential tasks of …
  13. Thank you

    … Thanks for your interest in our products.  One of our team will contact …
  14. Leading conversations at World Dairy Expo 2025

    … challenges on the farm—insights that continue to guide our solutions. Collaborating to drive performance We … session, ‘ Harnessing the Power of Connected Data to Drive Your Dairy’s Performance ’, brought farmers and industry …

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