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  1. Privacy Policy

    … Privacy Notice In accordance with Federal Data Protection Act ( FADP ) we provide you with the … information regarding the processing of the personal data provided browsing this website. The information is not … Cookies, please visit the Cookie Policy available here . Data controller  The company that determines the purpose and …
  2. Cookie Policy

    … .  Cookies used by this site The use of cookies by the data controller of this site, the company Datamars SA, a … the same; You can see the privacy policy clicking on this link . Remember that you can also manage your cookie … Name Provider Purpose Expiry Type _clck Microsoft Collects data on the user’s navigation and behavior on the website. …
  3. Your complete data management solution starts with her ear tag

    … to be that cows had to wear clunky neck collars to capture data. While the amount of data collected was useful—anything is better than nothing—it … Now, with Datamars Livestock technology, all the data you need to make informed decisions, and integrate with … Your complete data management solution starts with her ear tag …
  4. Reproductive insights through activity monitoring: Turning data into breeding confidence

    … with intelligent reporting, farmers gain a clear, data-driven view of each cow’s reproductive journey—so you … evidence-based breeding decisions supported by verified data.  That means less time spent watching cows, tail … labor efficiency, and reduce costly open days. The data you collect today becomes the foundation for stronger, …
  5. Better Decisions Through Connected Data

    … Dairy farms face a growing mountain of data. While tools exist to distill it into useful insights, … to expand alongside producers’ ability to manage it.  More data is collected on a dairy farm each day than on any other … to advance. Every key dairy management area has its own data, created by specialized companies. Valuable on its own …
  6. Leading conversations at World Dairy Expo 2025

    … farmers, partners, and experts to explore how connected data is transforming the future of dairy. Innovation and … but leading conversations about how connected data is transforming farming. Meaningful one-on-one … farmers make smarter, faster decisions using connected data. These interactions sparked valuable conversations with …
  7. Why tracking livestock weight matters

    … regular weight monitoring provides essential data that supports better farm management decisions. Let’s … feed waste:  Adjust feed plans based on real growth data to cut costs and improve efficiency. Improved animal … have to be.   Using technology like EID tags and automated data collection tools can help simplify record-keeping and …
  8. Dairy 4.0: Why you should invest in automated technology

    … Automating processes such as heat and health checks, data collection, and drafting animals drastically reduces the … higher milk production. Automated technology integrates data collection into everyday routines. By implementing unattended data collection devices, you get accurate, reliable …
  9. Contact

    How can we help you? For product purchase and service queries, click on the links below or contact us on: E: customerservice@datamars.com T: (800) 433-3112   I am interested in purchasing a product.   I would like support with a …
  10. From activity to action

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    Tru-Test Active Tag

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    Insights Today. 
    Progress Tomorrow.

    From heat detection to health alerts and calving insights, you can focus on the right cows at the right time.

    Cow behavior working for you

    Active Tag tracks rumination, feeding, resting, standing, and lying. Every movement is captured 24/7, sent through the farm gateway, and turned into clear insights inside Datamars Livestock software.

    Cows in a barn

    Three steps to smarter herd monitoring

    Active Tag is a simple set up. Choose either a tag or collar for your cows, install a farm gateway for data transfer, and access real-time insights through the Datamars Livestock software.

    1963

    The year Tru-Test began serving dairy farmers

    40

    Number of countries where Active Tag is used on farm

    100+

    Number of countries where Datamars solutions are trusted on farm

    5

    Research & Development Innovation Hubs

    The ecosystem for tomorrow’s dairy

    The future of the farm is connected. With the full Datamars ecosystem, every product works together, delivering smarter insights, simpler workflows and stronger results for generations to come.

     

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    Tru-Test Dairy Drafter

    Shaping the future
    of farming, together

    Datamars empowers farmers to run smarter, healthier, and more efficient herds. Our connected solutions turn data into action, helping you unlock peak herd performance and build the farm of the future - today.

    Unlock Your Herd’s
    Full Potential

    See active tag on farm Get a demo

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    Active Tag monitors your herd 24/7, turning behavior data into daily action.

    How Active Tag Works  Get a Demo

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